The Heiress is not a club you find — it's a club that decides if you belong.
A full brand identity for The Heiress, a fictional NYC speakeasy inspired by the persona of Anna Delvey. In collaboration with Ariana Henessy, the project expanded into a partnership with Raya — a weekend takeover of the app, physical print collateral, and a PR box designed to embody the brand world.
My Role Brand identity, logo design, print materials, social mockups, and PR box design. App design by Ariana Henessy.
The Brand Commanding. Exclusive. Intentional. The Heiress was built for people who move through New York as if they own it — because tonight, they do. Every visual decision — from Onyx and Gilded Gold to sparse, declarative copy — was designed to feel less like a brand and more like an invitation.
Deliverables Logo · Brand Guidelines · Print Collateral · Social Mockups · PR Box · Raya Collab Materials
